Social networking: should you do it and how to do it well?
Michael Stein advises:
…here are two good articles that were published recently on the subject. The first is Should Your Organization Use Social Networking Sites? written by Brett Bonfield and published by Idealware. I like the way this article is divided into two parts, beginning with a discussion of why online social networks may not be a good fit for an organization, and then moving on to a second part that discusses opportunities of this new medium.
The second article is Eight Secrets of Effective Online Networking - Tips, tricks, and tools for using and managing your social networks wisely written by Beth Kanter.
