Should your organization be investing in online fundraising? The latest benchmark data says yes.

Internet use is growing at an astronomical pace, and a prime donor demographic leads the way. In 2007, the Internet adoption rate for American adults aged 50 and over, with a post-secondary education and household income of $75,000 or more, was up by 20% over 2006, according to the Pew Internet & American Life Project.…

…Noble and Weiner go on to take a practical look at the technology tools needed for successful email marketing and donor management, with a comparison of the pros and cons of the do-it-yourself model with standard office tools, versus using vendors with specialized software and all-in-one integrated systems. Sample vendors and systems are included, along with a brief list of related resources.

Link: Online Fundraising 101