Tidbits | Arosheaf Consulting » case studies http://arosheaf.com/tidbits Best practices snippets on optimizing your web experience. Fri, 28 May 2010 04:58:26 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Writing case studies http://arosheaf.com/tidbits/writing-for-the-web/writing-case-studies/ http://arosheaf.com/tidbits/writing-for-the-web/writing-case-studies/#comments Tue, 11 Mar 2008 15:10:59 +0000 Amy http://arosheaf.com/tidbits/writing-for-the-web/writing-case-studies/

In business to business marketing, the case study is king…But when I stand back and look at case studies in general (not just mine!) from a ‘Bad Language’ perspective, I can see a number of problems:

  • They are lifeless. You get little sense of person or place.
  • They are formulaic: problem, solution, benefits.
  • There is no story. No feeling of tension, suspense, progress.
  • The results are hard to measure.

And more. Read what the author thinks is the problem and how to treat it.

Link: The fall and rise of the case study

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