A tree turning from brown to green
helping organizations thrive
web integration • web maintenance • web marketing

Visitors are likely to read only 28% of the info on a page

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

This sounds about right in my experience. Follow the link for more numbers how Jakob Nielsen came up with these figures.

Link: How Little Do Users Read?

Get started with Twitter

The best contacts and resources to help you get it done.

Link: Guide to Twitter for Business

Event Registration Tools

…Your speakers are lined up, and your marketing campaign is kicking into high gear. Now all you need to do is sit back and watch the registrations roll in. But wait — these days, most event participants expect to register online for events, meaning you’ll need a tool that can both accept online payments and help you manage attendee information…we asked 11 nonprofit technology professionals what tools have worked well for them. We then combined their thoughts to come up with a set of solid tools that might also work for you.

Link: Idealware: A Few Good Event Registration Tools

How CMS can help with SEO

If you want your site to show up prominently in search engines like Google, your website content management system can help - but not all CMSs are created equal. We suggest the features to look for to help with search engine optimization.

Link: Eight Ways a CMS Can Help with Search Engine Optimization

The four web designs that Jakob thinks are very bad

Bad content, bad links, bad navigation, bad category pages… which is worst for business? In these examples, bad content takes the prize for costing the company the most money.

Link: Four Bad Web Designs (Jakob Nielsen’s Alertbox)

Don’t let this happen to you.

Where the local birds roam

Make sure your emails arrive

Same principles apply to business, too.

Q: What best practices should my organization follow to ensure our email reaches our supporters?

A: At NTEN’s Nonprofit Technology Conference last month, I talked about the things that affect email delivery and the best practices required to avoid common delivery problems.

Recipient complaints are the single most important factor affecting email delivery. If recipients report your email as spam to their Internet Service Provider or email software, your organization’s communications may be rejected, diverted to the spam folder, or mangled by image suppression.

To keep your organization’s complaint rates low, it is critical to…

Continue reading at: Ask the Expert: What can we do to make sure our organization’s email gets delivered to our supporter’s inbox?

When to use a wiki?

Jim Cashel writes:

To Wiki or Not To Wiki? Community leads across the web love wiki technology, attracted by its flexibility and low cost, but concerned about control issues and barriers to participation. When do wikis make most sense?

I recently led a session on wiki implementation at the Online Community Unconference. The collective wisdom of the group informed the following list of factors for when wikis work best…

Continue reading at: When To Use a Wiki?