When nonprofit organizations build websites they spend loads of time and money on the design, the functionality and bells and whistles that are cool and fun to work on. But, in reality, as important as those things are, they aren’t what tend to make great nonprofit websites. It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Remember, content is still king. Here’s a list of 10 best practices you can follow when working on your site content.
Link: 10 Best Web Content Practices
Posted in How-to, Marketing • March 4th, 2009
Optimize for the searcher, not the search engine. Focus on your customers, not on the technology.
It is incredibly important to get found when your customers search. However, it is even more important for your customers to find what they are looking for. And it is equally important that when they find what they’re looking for that the content be accurate, up-to-date and easy to understand.
Link: Avoiding search engine optimization madness
Posted in Marketing, SEO • January 18th, 2009
In the web content service I run, I need to gather work-from-home writers together and help them work as a team…When managing a team of very different people all over the globe, what can you do to keep the team, and the work, from imploding?
Link: Avoiding Conflicts Within a Teleworking Team
Posted in How-to, Project Planning • November 28th, 2008
…if you just need a short form to collect some basic information these are a few flexible and not too difficult choices. Keep in mind that this is by no means a complete or even necessarily the best in class list. There are of course tons of form creation options out there – just google “easy forms for web site” to see what I mean. If you are looking specifically to do surveys the possibilities continue to expand.
Link: Quick and Dirty Form Builders
Posted in How-to, Marketing, Website Planning • November 18th, 2008