Make sure your emails arrive
Same principles apply to business, too.
Q: What best practices should my organization follow to ensure our email reaches our supporters?
A: At NTEN’s Nonprofit Technology Conference last month, I talked about the things that affect email delivery and the best practices required to avoid common delivery problems.
Recipient complaints are the single most important factor affecting email delivery. If recipients report your email as spam to their Internet Service Provider or email software, your organization’s communications may be rejected, diverted to the spam folder, or mangled by image suppression.
To keep your organization’s complaint rates low, it is critical to…
Continue reading at: Ask the Expert: What can we do to make sure our organization’s email gets delivered to our supporter’s inbox?
