Jason Calacanis recommends 10 things to do when you need to demo a startup when you have only 5 minutes. Some of these suggestions applies if you have only a product, service, or anything you want to promote. Use both imagination and common sense.

1. Show your product within the first 60 seconds
2. The best products take less than five minutes to demo
3. Leave people wanting more
4. Talk about what you’ve done, not what you’re going to do
5. Understand your competitive landscape–current and historical
6. Short answers are best
7. PowerPoint bullet slides are death
8. How to use this new device called the phone
9. How to handle questions you don’t know the answer to
10. Always confirm the time of your meeting/call, & always be 15 minutes early

Read more about each suggestion: How To Demo Your Startup

Posted in How-to • August 10th, 2008