• Letting Go Of The Words: Writing Web Content That Works, by Janice (Ginny) Redish
• Content Strategy for the Web, by Kristina Halvorson

The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog.

Link: 7 Tips for Measuring the Success of Your Blog

Is your nonprofit ready for a website redesign? Are you the one charged with making sure the organization “gets it right this time?” Before you ask a web designer to produce that first round of homepage comps, you will need to take some initial steps to set yourself up for success. Follow these tips to get started.

Link: Five Tips to Strengthen the Design of your Nonprofit’s Website

Great new presentations on social media are coming out almost daily, now that we’re deep into conference season, and many are directed specifically to the needs of non-profits. If you’ve been thinking of launching or expanding your organization in social media, Slideshare is a good starting point for information and advice. But it can be time-consuming to pick through a wide range of slideshows to find those that are up-to-date, actionable, and appropriate to nonprofits.

Here’s a hand-picked selection of presentations to get you started…

Link: Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use