Words matter. They always have. They always will. On the Web, words matter even more. The right words.

…If you want to design a new website, the first thing you should decide on is the words. Not the graphical design, not the software. No. The words must come first. Once you get the words right, you are half-way there.

Link: Your website: Just words?

One of the best ways to get publicity and generate buzz is to get bloggers to write about what you’re doing. Boing Boing co-author Cory Doctorow provides some tips on making it easy for bloggers to point to you.

Link: 17 Tips For Getting Bloggers To Write About You

In business to business marketing, the case study is king…But when I stand back and look at case studies in general (not just mine!) from a ‘Bad Language’ perspective, I can see a number of problems:

• They are lifeless. You get little sense of person or place.
• They are formulaic: problem, solution, benefits.
• There is no story. No feeling of tension, suspense, progress.
• The results are hard to measure.

And more. Read what the author thinks is the problem and how to treat it.

Link: The fall and rise of the case study

If you provide end-user technical support, people likely ask you about the same software tasks over and over again. What’s more, you’ve probably discovered that not everyone responds well to text or verbal instructions. What if you could send those people a brief video showing the procedure, accompanied by your voice walking through the important concepts? … how might screencasts be useful to your organization? How do you go about creating one? And what software tools are useful in the process? This article provides an introduction to the concepts and the processes you need to know.

Link: An Introduction to Screencasting
See also: 12 Screencasting Tools For Creating Video Tutorials

Don’t forget to provide a transcript for the audio part, too, for folks with hearing impairments.

There’s just too much information to process these days. And when people feel overwhelmed, they react in ways that aren’t good for your blog…You can’t alter the flow of information out there, but you can do some simple things in your writing to make the information you present clear, simple, and easy to understand.

Link: Information Overload: The Blogger’s Worst Enemy and 8 Ways to Avoid It