A tree turning from brown to green
helping organizations thrive
web integration • web maintenance • web marketing

• Writing for the Web •

Read this book first

Before you develop or redesign your site, I highly recommend this easy-to-read book. It will help you visualize your site from the visitors’ point of view.

Don
Don't Make Me Think: A Common Sense Approach To Web Usability, 2nd Edition; Steve Krug
WorldCat

Design guidelines for email

As web designers, we’ve grown pretty good at understanding how to create a modern, semantic, accessible website using XHTML and CSS. We understand what makes a good website, and how to make it happen.

When it comes time to design emails though, do all the same rules apply? Are there things we should be doing specifically for email that don’t make sense on a website? In this article we’ll discuss the technical, design and information elements that make up a successful HTML email.

Link: 2008 Email Design Guidelines

Writing tools on the web

With the popularity of blogging and online journals, writers working in the online realm have a growing number of opportunities all the time to practice and refine their craft, and maybe even get paid for it. And if you’re working online, why not take advantage of all the opportunities to get great free and open source resources that can help you to write, edit and organize your work? Here’s a list of fifty open source tools that you can use to make your writing even better.

Link: 50 Awesome Open Source Resources for Online Writers

Visitors are likely to read only 28% of the info on a page

On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

This sounds about right in my experience. Follow the link for more numbers how Jakob Nielsen came up with these figures.

Link: How Little Do Users Read?