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• Writing for the Web •

Writing for the Web – Recommended Books

These two books are great for learning how to prepare website content.

Headline formulas that work

You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.

The following 9 headline formulas are some of the easiest to write and the most powerful. When it comes time to write a headline, try one of these first. At the very least, this can give you a creative jumping off point to write a headline that works.

Link: Proven Headline Formulas That Sell Like Crazy

How to create online presentations

ReadWriteWeb presents 4+ Ways to Quickly Create Excellent Presentations Online in which they offer an annotated list of free Web-based presentation software – 7 in all including…

Link: 4+ Ways to Quickly Create Excellent Presentations Online

What do people want from your site?

Chris Brogan, a wonderful and prolific writer about social media & networks, lists three things he thinks users want from websites:

  1. information
  2. simple
  3. connection

Read his post for more on what he meant by each: What Do YOU Think People Want From Your Site