Michael Stein advises:

…here are two good articles that were published recently on the subject. The first is Should Your Organization Use Social Networking Sites? written by Brett Bonfield and published by Idealware. I like the way this article is divided into two parts, beginning with a discussion of why online social networks may not be a good fit for an organization, and then moving on to a second part that discusses opportunities of this new medium.

The second article is Eight Secrets of Effective Online Networking – Tips, tricks, and tools for using and managing your social networks wisely written by Beth Kanter.

Link: Two good articles on online social networks

This document is meant to be a short starting point for nonprofits to make a decision if Salesforce.com is a good choice for their nonprofit. It will give some introduction to what Salesforce.com does, and the benefits and risks involved in using it.

Link: Is Salesforce.com right for your Nonprofit?

Documenting your organizational procedures can be a big help, but this information often languishes in obscurity and goes slowly out of date. Jeremy Wallace talks about how wikis – easily editable websites – can help.

Link: Using Wikis for Internal Documentation

Does your organization show up on the first page of results in search engines like Google or Yahoo? The content and structure of your website can have a dramatic effect on how easily potential constituents can find you via search engines. This article explains how.

Link: 10 Steps to Being Found on Search Engines

Check out Idealware’s great “Consumer-Reports-style” articles on databases, websites, email and advocacy, and office productivity. They also offer for a very reasonable price online seminars on how to select software for your organization.