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• Marketing •

Design guidelines for email

As web designers, we’ve grown pretty good at understanding how to create a modern, semantic, accessible website using XHTML and CSS. We understand what makes a good website, and how to make it happen.

When it comes time to design emails though, do all the same rules apply? Are there things we should be doing specifically for email that don’t make sense on a website? In this article we’ll discuss the technical, design and information elements that make up a successful HTML email.

Link: 2008 Email Design Guidelines

Getting the word out about your media

Once you’ve started building media, like a podcast, or a new videoblog, the very next thing that happens is that you want people to actually see it and experience it. One of the most common questions I’m asked by people who blog or podcast is how to grow their audience. Audience does make a difference in making media, at least if your goal is to build conversations and relationships. Here are a few tips to getting the word out to prospective new people.

Link: Promoting Your Media

Get started with Twitter

The best contacts and resources to help you get it done.

Link: Guide to Twitter for Business

Event Registration Tools

…Your speakers are lined up, and your marketing campaign is kicking into high gear. Now all you need to do is sit back and watch the registrations roll in. But wait — these days, most event participants expect to register online for events, meaning you’ll need a tool that can both accept online payments and help you manage attendee information…we asked 11 nonprofit technology professionals what tools have worked well for them. We then combined their thoughts to come up with a set of solid tools that might also work for you.

Link: Idealware: A Few Good Event Registration Tools