The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog.

Link: 7 Tips for Measuring the Success of Your Blog

You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.

The following 9 headline formulas are some of the easiest to write and the most powerful. When it comes time to write a headline, try one of these first. At the very least, this can give you a creative jumping off point to write a headline that works.

Link: Proven Headline Formulas That Sell Like Crazy

When nonprofit organizations build websites they spend loads of time and money on the design, the functionality and bells and whistles that are cool and fun to work on. But, in reality, as important as those things are, they aren’t what tend to make great nonprofit websites. It’s about the content and how it’s written—and sadly it’s usually the piece of a website that gets the least amount of attention. Remember, content is still king. Here’s a list of 10 best practices you can follow when working on your site content.

Link: 10 Best Web Content Practices

Optimize for the searcher, not the search engine. Focus on your customers, not on the technology.

It is incredibly important to get found when your customers search. However, it is even more important for your customers to find what they are looking for. And it is equally important that when they find what they’re looking for that the content be accurate, up-to-date and easy to understand.

Link: Avoiding search engine optimization madness