• Marketing •
ReadWriteWeb presents 4+ Ways to Quickly Create Excellent Presentations Online in which they offer an annotated list of free Web-based presentation software - 7 in all including…
Link: 4+ Ways to Quickly Create Excellent Presentations Online
Posted in How-to, Marketing, Writing for the Web. Thursday, July 17th, 2008.
Everything I’ve done with my blog design is intentional. I’m not saying that my blog design is perfect, and I certainly have other things I’d like to do in the future, but I wanted to share with you some thoughts about blog design, starting with my blog, but then showing some design ideas from other sites as well. Why should blog design matter? Because you want your blog to serve the purpose you’ve built it to serve.
Link: Make Your Blog Design Work For You
Posted in Blogs, Marketing, Website Planning. Sunday, June 8th, 2008.
As web designers, we’ve grown pretty good at understanding how to create a modern, semantic, accessible website using XHTML and CSS. We understand what makes a good website, and how to make it happen.
When it comes time to design emails though, do all the same rules apply? Are there things we should be doing specifically for email that don’t make sense on a website? In this article we’ll discuss the technical, design and information elements that make up a successful HTML email.
Link: 2008 Email Design Guidelines
Posted in How-to, Marketing, Writing for the Web. Monday, May 26th, 2008.
Once you’ve started building media, like a podcast, or a new videoblog, the very next thing that happens is that you want people to actually see it and experience it. One of the most common questions I’m asked by people who blog or podcast is how to grow their audience. Audience does make a difference in making media, at least if your goal is to build conversations and relationships. Here are a few tips to getting the word out to prospective new people.
Link: Promoting Your Media
Posted in Marketing, Social Media. Tuesday, May 13th, 2008.
The best contacts and resources to help you get it done.
Link: Guide to Twitter for Business
Posted in How-to, Marketing, Social Media, Writing for the Web. Wednesday, April 30th, 2008.
…Your speakers are lined up, and your marketing campaign is kicking into high gear. Now all you need to do is sit back and watch the registrations roll in. But wait — these days, most event participants expect to register online for events, meaning you’ll need a tool that can both accept online payments and help you manage attendee information…we asked 11 nonprofit technology professionals what tools have worked well for them. We then combined their thoughts to come up with a set of solid tools that might also work for you.
Link: Idealware: A Few Good Event Registration Tools
Posted in Marketing. Thursday, April 24th, 2008.
Bad content, bad links, bad navigation, bad category pages… which is worst for business? In these examples, bad content takes the prize for costing the company the most money.
Link: Four Bad Web Designs (Jakob Nielsen’s Alertbox)
Don’t let this happen to you.
Posted in Marketing, Website Planning. Monday, April 14th, 2008.
Same principles apply to business, too.
Q: What best practices should my organization follow to ensure our email reaches our supporters?
A: At NTEN’s Nonprofit Technology Conference last month, I talked about the things that affect email delivery and the best practices required to avoid common delivery problems.
Recipient complaints are the single most important factor affecting email delivery. If recipients report your email as spam to their Internet Service Provider or email software, your organization’s communications may be rejected, diverted to the spam folder, or mangled by image suppression.
To keep your organization’s complaint rates low, it is critical to…
Continue reading at: Ask the Expert: What can we do to make sure our organization’s email gets delivered to our supporter’s inbox?
Posted in How-to, Marketing. Wednesday, April 9th, 2008.