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• Blogs •

Blogs are here to stay

Monday 9:30 a.m. It’s time for a frank talk. And no, it can’t wait. We know, we know: Most of you are sick to death of blogs. Don’t even want to hear about these millions of online journals that link together into a vast network. And yes, there’s plenty out there not to like. Self-obsession, politics of hate, and the same hunger for fame that has people lining up to trade punches on The Jerry Springer Show. Name just about anything that’s sick in our society today, and it’s on parade in the blogs. On lots of them, even the writing stinks.

Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business—including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite. (And yes, that goes for us, too.)

Link: Social Media Will Change Your Business

Writing for the Web

There’s just too much information to process these days. And when people feel overwhelmed, they react in ways that aren’t good for your blog…You can’t alter the flow of information out there, but you can do some simple things in your writing to make the information you present clear, simple, and easy to understand.

Link: Information Overload: The Blogger’s Worst Enemy and 8 Ways to Avoid It