The success of your blog, or any social media effort, depends on your willingness to solicit feedback and take corrective action when necessary. If you want to have a successful blog that supports your organization’s goals and adds value, improvement should be continuous. You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog.

Link: 7 Tips for Measuring the Success of Your Blog

Everything I’ve done with my blog design is intentional. I’m not saying that my blog design is perfect, and I certainly have other things I’d like to do in the future, but I wanted to share with you some thoughts about blog design, starting with my blog, but then showing some design ideas from other sites as well. Why should blog design matter? Because you want your blog to serve the purpose you’ve built it to serve.

Link: Make Your Blog Design Work For You

One of the best ways to get publicity and generate buzz is to get bloggers to write about what you’re doing. Boing Boing co-author Cory Doctorow provides some tips on making it easy for bloggers to point to you.

Link: 17 Tips For Getting Bloggers To Write About You

Think your nonprofit organization has no need for a blog? You may want to think again. According to Technorati, more than 10,500 blogs were tagged charity, 4,000 blogs nonprofit and 2,300 blogs philanthropy in January of 2007 and these numbers are predicted to rapidly increase in the future. Below are ten reasons your nonprofit should participate in this movement and harness the power of the blog today.

Link: 10 Reasons Why Every Nonprofit Must Have a Blog

Although this article is targeted at nonprofits, the same argument could be made for small business. A blog would allow you to both manage information about your business and interact with your customers. Blogs have come a long way in a short time: they are no longer just for personal journals.