Jason Calacanis recommends 10 things to do when you need to demo a startup when you have only 5 minutes. Some of these suggestions applies if you have only a product, service, or anything you want to promote. Use both imagination and common sense.
- Show your product within the first 60 seconds
- The best products take less than five minutes to demo
- Leave people wanting more
- Talk about what you’ve done, not what you’re going to do
- Understand your competitive landscape–current and historical
- Short answers are best
- PowerPoint bullet slides are death
- How to use this new device called the phone
- How to handle questions you don’t know the answer to
- Always confirm the time of your meeting/call, & always be 15 minutes early
Read more about each suggestion: How To Demo Your Startup
Posted in How-to • August 10th, 2008
ReadWriteWeb presents 4+ Ways to Quickly Create Excellent Presentations Online in which they offer an annotated list of free Web-based presentation software - 7 in all including…
Link: 4+ Ways to Quickly Create Excellent Presentations Online
Posted in How-to, Marketing, Writing for the Web • July 17th, 2008
Chris Brogan, a wonderful and prolific writer about social media & networks, lists three things he thinks users want from websites:
- information
- simple
- connection
Read his post for more on what he meant by each: What Do YOU Think People Want From Your Site
Posted in Social Media, Website Planning, Writing for the Web • July 6th, 2008
Should you use WordPress or Drupal for your next project—this is a common and fair question to ask. I have been using both content management systems, and both have their pro’s and cons. Planning for your project’s needs is critical in determining which CMS be sufficient.
Both content management systems are a pleasure to work with, but each one is better suited for certain demands. Overall, both WordPress and Drupal offer an amazing experience, but which one is right for you?
Link: WordPress and Drupal Compared—The Pro’s and Cons of Each CMS
This blog you’re looking at is WordPress. For a simple site, such as small business or a portfolio, WordPress will meet your needs and more. If you want to build a community and have the resources to maintain it over time, it’s worth looking into Drupal. And both of them are free!
Posted in Website Planning • June 19th, 2008
Before you develop or redesign your site, I highly recommend this easy-to-read book. It will help you visualize your site from the visitors’ point of view.
Posted in Books To Read, Writing for the Web • June 12th, 2008
Everything I’ve done with my blog design is intentional. I’m not saying that my blog design is perfect, and I certainly have other things I’d like to do in the future, but I wanted to share with you some thoughts about blog design, starting with my blog, but then showing some design ideas from other sites as well. Why should blog design matter? Because you want your blog to serve the purpose you’ve built it to serve.
Link: Make Your Blog Design Work For You
Posted in Blogs, Marketing, Website Planning • June 8th, 2008
For the last three months I have been hard at work learning SEO by optimizing a local small business website. The business is called Giggly Wiggly Preschool and is located in the Seattle suburb Issaquah, Washington. This Issaquah Preschool was the preschool I attended many years ago, so I am happy I was given the chance to give back to it. Optimizing for local search is a great way to learn SEO because there is less competition and it is easier to maintain a small and focused scope. It has been a slow process but has taught me a lot. The following is a checklist of all the tasks that have been necessary for me to generate great results. My hope is that this list can be used by inexperienced SEOs who are looking to learn the trade. (As a bonus, I have included checkboxes so you can print this and complete it in your spare time.)
Link: The Beginner’s Checklist for Small Business SEO
Posted in How-to, SEO • June 8th, 2008
…how does a web-worker today find a better web hosting provider?
Link: Finding a New Web Site Host
Posted in How-to • May 26th, 2008